BAETZ
MARKETING
CONSULTING
"Do or do not. There is no try."
YODA
23+
YEARS OF WORK EXPERIENCE
100%
DEDICATION AND
LOYALTY
24/7
GOOD MOOD AND SMILES
CONSULTING.
Since I have started as a freelance marketing consultant, I have worked on several exciting projects, some of them listed below. Also there is an overview of my previous roles & responsibilities.
BIB 1 & 2 (2021/2022)
adidas
Brand Icon Building
The objective of the project is to build the profiles of key track & field adidas athletes and to introduce them to a wider audience with engaging 2D and 3D storytelling content.
On behalf of adidas Running activations I was the project lead consultant for the first and second iteration. (Idea and execution BIB 1 & 2: We are Social, UK).
Click on image to watch the BEYOND THE TRACK hero film posted on adidas and athlete channels. Bespoke athlete films have been posted on the respective athlete channels + adidas Running platforms. The BEYOND hero film got nominated for the 2022 LOVIE AWARDS and is now Bronze Lovie Winner and People's Lovie Winner in the category “Video: Sport“ (Official Listing).
BIB 3 (2023)
adidas
Brand Icon Building
The objective of the 2023 project is to build the profiles of key marathon and track & field adidas athletes, increase their name recognition and celebrate them around competitions. Also we wanted to introduce the athletes to new audiences and have their content engage and inspire the wider world.
On behalf of adidas Running activations I continued to be the project lead consultant and was responsible for the creative kick off and overall strategy. (Execution BIB 3: M&C Saatchi London).
Click on image to watch the the documentary celebrating the extraordinary career of the Kenyan marathon runner Peres Jepchirchir. The 12-minute film shines a light on the person behind the victories, her journey to becoming one of the greatest marathon runners of all time, the hard work it takes to continuously prove that Impossible is Nothing and so much more. Having become the first woman in history to win the Olympic Marathon as well as world major marathons in NYC and Boston, the film follows Peres as she prepares to further cement her place as one of the world’s best on the streets of London.
It also features insights from some of the sport’s greatest – Hailie Gebrselassie and Mary Jepkosgei Keitany – as well as a unique view into the personal life of Peres from her friends and family.
The documentary can be viewed on the adidas YouTube channel: https://youtu.be/R6ZkLucm4kM
BADGE
adidas
internal Comms video
As the project consultant my task was to lead the agency creative team and consult the adidas BADGE team on creating a video.
The goal was to show capabilities for internal and external stakeholders such as markets, channels, Business unit members & getting recognition for the big opportunity behind the content and to understand how to use the Badge content.
RESUME
Overview
Previous roles
Global Senior Manager Clubs & Federations Activations Teamsport, BU Teamsport, PUMA SE Herzogenaurach
Global Brand Communications Manager, BU Football, adidas AG Herzogenaurach
Global Product Marketing Manager, BU Football, adidas AG Herzogenaurach
Purchaser, Product Manager Merchandising and Licensing at FC Bayern München AG, Munich
More detailed information can be found below.
ABOUT JULIAN.
20+ years experience in marketing and communications with an expert knowledge in product, brand marketing, activations and marketing strategy.
I am a passionate hybrid creative and strategic thinking people-person, who delivers on time and budget while remaining calm and always with a smile. I love the detail, but never lose sight of the big picture and results. I am able to guide and motivate my peers by being authentic, empathetic, loyal and honest. I love working on marketing strategies, the journey from concept to delivery excites me. Let‘s just say I get a kick out of getting things done, if everyone is happy along the way, even better! Due to my experience and curiosity, I am able to jump straight into your projects and briefs, I can consult and support you with project lead management, marketing strategy (brand and product) and activations.
AREAS OF EXPERTISE
Marketing Consulting on:
Project Management
Marketing Strategy
Communications
Brand Marketing
Activations
Events
Product Marketing
Merchandising
CRM
NAME
DROPPING
Clients and projects:
PINC Solutions
adidas Running Activations
Brand Icon Building
Run For The Oceans
adidas BADGE
Ice Space Studios
Wildstyle Network GmbH
M & C Saatchi London
and more...
FORMER EMPLOYERS
PUMA SE
adidas AG
FC Bayern Munich
TITLES AND
STUFF
King of my castle
My dog´s employee
Best uncle in the world
Bachelor of business Administration
Diploma in Communications and Marketing (BAW)
RESUME.
I kicked off my professional career as account manager for a marketing agency whilst concluding my Diploma in Marketing and Communications.
After that I have joined one of the most successful global Football clubs FC Bayern Munich as a purchaser/product manager helping the club to improve the Merchandising department set up and portfolio to create the foundation of the club´s today´s Merchandising success. During that time I have managed to conclude my Bachelor of Business Administration degree (distance learning).
10 incredible years later, I had the chance to join adidas Football´s global product marketing department where I was responsible for setting up the process/structure for the brand´s commercial deal portfolio and working as a product manager for one of the biggest assets such as Juventus Turin and the Colombian Football Association.
Being able to join adidas´ Football Brand Marketing team was the next highlight in my career. I was responsible for the overall Licensed Comms strategy for all clubs/federations and executed it for clubs like Chelsea FC, Juventus and AC Milan, which helped me growing as Brand Marketing expert.
In 2018 I have joined PUMA where I was responsible for the brand´s Football Licensed activations strategy for clubs and federations such as Manchester City, AC Milan, Borussia Dortmund and FICG (Italian Football Association).
In 2019 I decided to take a break, sold all my belongings and traveled the world for more than 8 months. Within this time I have taken the decision to work as a marketing consultant. Well… Here I am!
For more and in-depth information, please check out my resume below.
PUMA SE
Global Senior Manager Activations
- Creation of short and long-term communication plans for global PUMA Football teams such as AC Milan, Arsenal FC, Manchester City FC and Borussia Dortmund and federations (FIGC – Italian Football Federation) to maximize the impact of the sponsorship investments
- Development of action plans for scheduled Football events and seasonal campaigns for PUMA: Football assets, including
product, club milestones, key fixtures, cultural events - Creation and communication of authentic and compelling stories and content around product.innovation, PUMA sponsored teams and federations to enhance the connection and relevance to the Football consumer
- Creation of premium and impactful content, including retail visuals, video, digital and social stills/film content to promote brand and teams stories in collaboration with agency partners and the creative PUMA team
- Coordination, steering and leading of the planning and execution of PUMA´s activations during major - Football club pre-season
tours specifically in Asia and the US in close collaboration with relevant stakeholders at global/local levels as well as club partnership managers and club representatives - Delivery and implementation of a comprehensive licensed strategy for Tier 2 and 3 teams ensuring local markets and stakeholders
implement and activate the respective partnerships to support category strategy and respective seasonal communication concepts under the seasonal theme - Delivery and market implementation of global communication guidelines
- Interface (key contact) between global Marketing and local markets for all Licensed topics
- Responsible for alignment and approvals of all local licensed plans
- Monitoring and final call on all locally produced licensed content
adidas AG
Brand Comms + Product Manager
BRAND COMMUNICATIONS MANAGER
- Creation of short and long term football licensed communication strategies for all assets based on the global planning and specific business unit objectives driving an effective channel-planning
- Development of creative concepts, communication plans and guidelines driving the category
- Delivery and implementation of a comprehensive licensed strategy ensuring markets and stakeholders implement and activate the respective partnerships to support category strategy and respective seasonal communication concepts
- Delivery and market implementation of global communication tools
- Interface (key contact) between global Comms and local markets
- Responsible for alignment and approvals of all local licensed plans
- Monitoring and final call on all locally produced licensed content
- Conceptions of action plans for licensed communications projects with the aim to maximize brand and product
exposure while maximizing efficiencies - Development of seasonal communication plans for Juventus FC, AC Milan and Chelsea FC for all channels
- Preparation of 2D/3D club, player shoots with agencies for social and retail channels
- Development of product launch plans for each club (events, social, etc.)
- Cross-category planning and day-to-day management of all licensed marketing disciplines such as digital, social, PR, retail and alignment between product, design, CtC and sports marketing
- Coordination of global and local agencies across licensed projects and activities
- Ideation of campaign performance post-evaluation by coordinating research and tracking project development, collating results into regular quality reports
- Allocation of licensed communications budgets
PRODUCT MANAGER
- Creation and implementation of Commercial Deal process and set-up
- Lead for all the global Commercial Deal assets (P&L, strategy, approvals)
- Product marketing
- Lead of football configurator development/handling
- Proactive management and steering of range direction
- Seasonal product range presentation to clubs
- Cross-functional briefings/hand overs (Design, Development, CtC, etc.)
- Main counterpart/interface for all global markets
- Business analysis
FC BAYERN
Purchaser + Product Manager
- Preparation of license allocations of the club
- Supervision and compliance of CI / CD
- Supplier selection and meetings (ca. 120 suppliers)
- Product marketing and management (ca. 900 different products)
- Direct marketing
- Price negotiations
- Controlling of purchasing management
- Development of product strategy for own channels, mail order, key account and outlet stores
- Planning/Organization of photo shootings for seasonal campaigns and catalogues and .com
- Key Account Management for Premium-Sponsors
- Interface between purchasing, B2B, B2C
- Visual Merchandising
CONTACT.
Phone: +49 176 22 32 93 99
E-Mail: hello@julian-baetz.de
Address: Beethovenstr. 5, 68775 Ketsch, Germany
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