BEYOND THE TRACK content series – Athlete storytelling campaign Project Objective:As the external project lead consultant for adidas, I was responsible for guiding the development and execution of a global storytelling campaign designed to build on the momentum of the 2021 Olympics. The objective was to elevate athlete visibility in the lead-up to the 2022...Read More

As the lead for this project, I spearheaded an initiative to enhance the social presence of adidas’ top track and field athletes and reinforce their authentic connection to the brand—despite frequently competing in competitor apparel products at major events. The first phase of the project centered on building the profiles of six key athletes in...Read More

Project Objective: As the external lead at Adidas Training & Sportswear for this project , I led the creation of an innovative Retail Toolkit and strategic Guidelines for Wholesale Partners including a product shoot featuring CloudFoam Footwear, focused on effectively activating the CloudFoam footwear silo in partner retail environments. This initiative was designed to empower...Read More