For over two decades in marketing, I’ve helped global and international brands find their voice, shape their story, and make bold moves in the market. From product launches to brand activations, events, content creation and campaign strategy and delivery that sticks, I bring the spark—and the strategy—to turn ideas into impact. I have led projects and worked for notable brands that include FC Bayern Munich, adidas, Puma, M&C Saatchi – just to name a few.
I am a passionate hybrid creative and strategic thinking people-person, who delivers on time and budget while remaining calm and always with a smile. I love the detail, but never lose sight of the big picture and results. I am able to guide and motivate my peers by being authentic, empathetic, loyal and honest. I love working on marketing strategies, the journey from concept to delivery excites me. Let‘s just say I get a kick out of getting things done, if everyone is happy along the way, even better! Due to my experience and curiosity, I am able to jump straight into your projects and briefs, I can consult and support you with project lead management, marketing strategy (brand and product) and activations.
I began my professional journey as an Account Manager at a marketing agency while completing my Diploma in Marketing and Communications.
Following that, I joined one of the most successful global football clubs, FC Bayern Munich, as a Purchaser and Product Manager. There, I contributed to strengthening the merchandising department’s structure and portfolio—laying the foundation for the club’s current merchandising success. During this time, I also completed a Bachelor of Business Administration through distance learning.
After 10 successful years, I moved on to adidas Football’s global product marketing team. I was responsible for establishing the process and structure behind the brand’s commercial deal portfolio and worked as a Product Manager for major assets such as Juventus and the Colombian Football Association.
Joining adidas’ Football Brand Marketing team was another career milestone. I led the global licensed communications strategy for all clubs and federations, delivering campaigns for top-tier clubs like Chelsea FC, Juventus, and AC Milan—further sharpening my expertise in brand marketing.
In 2018, I joined PUMA, where I oversaw the global licensed football activation strategy for key partners including Manchester City, AC Milan, Borussia Dortmund, and the Italian Football Federation (FIGC).
In 2019, I decided to hit pause, sold my belongings, and traveled the world for almost a year. During that journey, I made the decision to begin working independently as a senior marketing consultant and project lead. And here I am.
