Project Objective:
The goal of this project was to elevate the profiles of key marathon and track & field athletes sponsored by adidas, boost their recognition, and celebrate their achievements during major competitions. We aimed to introduce these athletes to new audiences, while creating content that would engage and inspire the global community.
As the lead consultant for adidas Running activations, I spearheaded the creative kickoff and developed the overall strategy, with execution handled by M&C Saatchi London (BIB 3).
PERES JEPCHIRCHIR Documentary:
The documentary celebrates the extraordinary career of Kenyan marathon runner, Peres Jepchirchir. This 12-minute film offers an intimate look into the person behind the victories, tracing her remarkable journey to becoming one of the greatest marathon runners of all time. It delves into the relentless dedication required to prove that „Impossible is Nothing.“
Peres made history as the first woman ever to win the Olympic Marathon, as well as major world marathons in New York City and Boston. The film follows her as she prepares to solidify her legacy as one of the sport’s all-time greats in the streets of London.
The documentary also features insights from some of the sport’s legends, including Haile Gebrselassie and Mary Jepkosgei Keitany, along with a rare glimpse into Peres‘ personal life through the eyes of her friends and family.