Project Objective:The goal of this project was to elevate the profiles of key marathon and track & field athletes sponsored by adidas, boost their recognition, and celebrate their achievements during major competitions. We aimed to introduce these athletes to new audiences, while creating content that would engage and inspire the global community. As the lead...Read More

Project Objective: As the external lead at Adidas Training & Sportswear for this project , I led the creation of an innovative Retail Toolkit and strategic Guidelines for Wholesale Partners including a product shoot featuring CloudFoam Footwear, focused on effectively activating the CloudFoam footwear silo in partner retail environments. This initiative was designed to empower...Read More